Brand Advertising Managers are responsible for developing the tactical thematic advertising campaigns for specific brands or sub models in a large consumer company marketing various brands. They report directly to the corporate Advertising Director in the marketing department. It is not uncommon that some advertising autonomy is devolved in brand management while ensuring their conformity with overall strategic advertising directions.
Brand Advertising Resume Template
Margaret V. Talbot
Redwood Rd., Salt Lake, Utah
Phone: (801) 667-2543
To work as a Brand Advertising Manager for a large retail or manufacturing company
Summary of Qualification
- 9 years experience in the advertising function
- Excellent organizational, managerial and supervisory competence
- Excellent verbal, written communication and interpersonal skills
- Excellent time management and people management skills.
Career Experience/Job History
2001 – Present: Assistant Brand Advertising Manager, Walton’s Utah
- Work with headquarter advertising in developing brand advertising campaigns
- Coordinate with branch sales management to gather market data to help in the development of more responsive advertising campaigns.
- Coordinate with local 3rd party advertising agencies contracted to develop advertising print and media collaterals.
- Ensure that accredited 3rd party creative agencies and advertisers provide the contracted service in accordance with advertising guidelines.
- Ensure enough media space in print, broadcast and internet for all approved branch advertising content.
- Contract 3rd party survey service bureaus to gauge advertising effectiveness at specified times of the year.
- Prepare periodic reports to advertising head regarding media utilization, survey results, customer feedbacks, and sales floor performance
2001 – 2002: MBM, University of Utah
1998 – 2001: BA Advertising, College of Notre Dame, Maryland
Professional references to be furnished upon request
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