What is a Résumé For?


A résumé is your personal advertisement so you can sell yourself to someone looking to fill out a job vacancy you want.  It’s a marketing tool you can land a job with. It can also be used within a company when you want to transfer to another position or get a salary increase.

Just like any advertising tool that sends a message to its target markets to create demand for a product or service, a résumé is the result of purposeful creative thought so that your message of job qualification creates the demand from your target employers.  You’re the product you want to sell, and the employers are your market you want to create demand to hire you.

It is, therefore, not surprising that professionals who have a high self-regard take the time and effort to bring their persona to gain the right “product image” a résumé can elicit.  It’s no different from crafting the public image marketing gurus work to develop in the products they want to sell. It’s all part of the art of packaging the product

A good marketer is said to be able to make even a mediocre or rubbish product look good in the perception of the market. That’s not about lying about the product, but simply packaging it properly.  The same holds for a well-crafted résumé.  No need to lie about yourself, since that’s always easily verified by an employer to your disadvantage.  A good résumé is all about packaging your qualification so you get noticed, capture the interest of your employer and be considered for an interview.

What is a Résumé For?

What makes a Good Résumé

How Long Should a Résumé Be?

Résumé for Applicants Just Starting Out

Organizing Your Résumé

What to Put in Your First Résumé

A Generic or Specific Résumé?

Resume Template of Professionals Are Often Longer

Résumé for Executives

Résumé Richness for the 21st Century

When Is the Best Time to Send out Your Résumé

What a Good Résumé Achieves

Enriching Your Résumé

Good Crafting Techniques for Your Résumé

Get Chronological and Functional in Your Résumé

When to Use a Functional or Chronological Résumé

Executive Summaries for Résumés

Should You have an Objective and a Summary in your Résumé?

Distributing Your Résumé to Headhunters

Having a Covering Letter for your Résumé

Qualities of a Good Covering letter in Résumés

Emailing your Résumé’s Covering Letter

Common Cover Letter Mistakes in Résumé

Power Up Your Résumé Cover Letter with a Follow Up

Always Have your Résumé Ready in Short Notice

Getting your Résumé on CD

Submitting Online Résumés

Writing online Résumés

Why Employers Prefer Online Job Hunting and Résumés Submission

Why The Phone Had Not Rung After Sending Your Résumés

Most Serious Mistakes in Résumés Writing

Writing your Résumé Objective

Covering Gaps in your Résumé with the Covering Letter

Objective Setting in Résumés

The Right Time to Have a Career Objective in Résumés

Explain Time Gaps in your Résumé

Customize and Use Keywords in Your Electronic Résumé

Prioritize Content on your Résumé

Distributing your Résumé

Taking Advantage of Facebook as a Résumé

Getting Employers to Notice your Blog Résumé

What your Résumé is Not

Does Your Résumé Make You Look Overqualified?

Downgrading your Career Objective in a Résumé

Overcoming the Risk of Being Overqualified in your Résumé

When to use Creative and Artistic Résumés

Getting Specifics Detailed in Your Résumé

Get your Résumé In A Website

Résumé for Transitioning from Military To Civilian

Positioning Your Military Résumé

Resume Writing

Category: Resume Articles

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