Market Research Manager Resume Template


The Manager of Market Research is responsible in feeding marketing executives with statistical market data trends, demographics and psychographics including competitor moves to aide in strategic decisions on marketing directions.  Online and field face-to-face client or market interviews are just tools to bring the market pulse closer home.  The market Research manager can use internal or 3rd party resource to collect the information needed for making interpretations, correlations and market prognostication.

Marketing Director Resume Template

Stacy R. Withers

Halls Bayou, Houston, Texas

Phone: 281-545-0178

wirthers39@ycmail.com

Objective

To head the market research team as the Market Research Manager for a large multinational or global company

Summary of Qualification

  • 11 years of experience in managing research work for a major global airline.
  • Excellent grasp of statistical research work for service companies.
  • Excellent management, organizing and communication skills

Career Experience/Job History

1999 – Present:  Manager, Marketing Research, British Airways US Operations

  • Supervise and mentor market research analysts
  • Plan and implement in house resources in conducting surveys and field research on market demographics and psychographics in the airline markets
  • Perform inflight or ground surveys and questionnaires as well as online research to gather market perception of the airline services across it various classes of services.
  • Work with customers in brainstorming circles to get their comments and feedback on airline services.
  • Present research findings for to key management and stakeholders for their disposition.

Education

2005 – Present:  Various in-house trainings, 3rd party seminars and conference on new statistical tools, market research solutions including online research techniques.

2003 – 2006:  Master in Business Administration, Trinity College, Oxford

1995 – 1999:  Bachelor of Science in Statistics, California State University

Professional reference will be supplied upon request.

Category: Marketing Resume Templates

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