The Brand Manager is essentially a marketing manager but focused on a specific brand or brands in the company’s product line up. The branding can be geographic-centric, demographics-based on technology delineated. The position calls for the planning and direction the marketing strategies approved by marketing executives.
Brand Manager Resume Template
Terrence G. Sargeant
Porter Ave., Buffalo, NY
Phone: 718-435-5409
Objective
To take on key management role as a brand manager in positioning product or service brands in a large retail or service company with a global reach
Summary of Qualification
- 10 years of experience in the marketing and positioning of specific brands of watches as a brand manager for the premier series in a global watch making company.
- Excellent brand marketing skills in the jewelry and watch industries.
- Excellent management, organization, people management and communication skills
Career Experience/Job History
2000 – Present: Assistant Brand Manager for New York State, Seiko Watches, US Sales
- Strategize the pricing, promotion, distribution of high end premier and sportura brands for the company.
- Ensure maximum market penetration by having the right distribution and dealerships across the state.
- Research and arrange contractual dealership deals with the most number of suitable distribution outlets.
- Maintain good business relationships with dealers, distributors, wholesalers and retailers.
- Provide the necessary aftersales support to distribution outlets.
- Coordinate with IT or 3rd party web developers to ensure high page ranking for products pages in for the brand’s online presence.
- Conduct weekly marketing performance reporting.
Education
2005 – Present : various in-house trainings, seminars and conference on brand marketing solutions and trends
1996 – 2000: Bachelor of Arts in Commerce, St. John’s College, Oxford
Professional reference will be furnished upon request.
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